VIBE just did “a day in the life” profile on our boy Big K.R.I.T, who just signed to Def Jam through Cinematic Music. VIBE followed K.R.I.T through his native Mississippi to see what it’s really like to walk a mile in his shoes, taking them to his favorite local spots like his barbershop, record store, diner, & [...]
As you can see here, two lucky kids got to go back-to-school shopping with the legendary DJ Greg Street and Big Boi from Outkast. They were each given a $1,000 Footlocker shopping spree and got to spend the day hanging with two of ATL’s most upstanding citizens. Notice our friend Greg is rocking the ‘Yacht Club Harbor’ tee!! DIAMOND LIFE.
Last Friday, we dropped our Diamond Supply Co. x Wiz Khalifa collab in the store and online. Let me be the first to tell you, it was a complete zoo on Fairfax that day. Kids came from all over the place, camping out in front of the store, waiting in a line that surpassed the [...]
Diamond loyalists Strong Arm Steady drop their 3rd single off the critically acclaimed album, ‘In Search of Stoney Jackson’.
In case you don’t know Sagan, he holds down the retail store on Fairfax. As you see here, he can also skate his ass off.
A few weeks ago we loaded up the minivan with samples and hit Huntington beach for The Agenda Show. Ever since then we have been in full stride with collab releases, MAGIC, and another pop-up in NYC. So, if you feel like we have been slacking in the blog department, just know that we are [...]
Freeway sits down with Karmaloop TV to talk about his collaborative effort with Jake One, upcoming projects, & fashion (notice the Diamond Rock Fitted). Shouts to Freeway and Karmaloop TV.
The homie @rickyrozay came through the shop today to drop off some promo tee’s for his new album, “TEFLON DON” in stores now. BAWSE!!
Our boy Wiz Khalifa has been nothing short of incredible in 2010. Check out his video for “Never Been”, off that ‘Kush & Orange Juice’ mixtape.