As you can see here, two lucky kids got to go back-to-school shopping with the legendary DJ Greg Street
and Big Boi from Outkast. They were each given a $1,000 Footlocker shopping spree and got to spend
the day hanging with two of ATL’s most upstanding citizens. Notice our friend Greg is rocking the
‘Yacht  Club Harbor’ tee!! DIAMOND LIFE.

In case you don’t know Sagan, he holds down the retail store on Fairfax. As you see here, he can also skate his ass off.

A few weeks ago we loaded up the minivan with samples and hit Huntington beach for The Agenda Show.
Ever since then we have been in full stride with collab releases, MAGIC, and another pop-up in NYC.
So, if you feel like we have been slacking in the blog department, just know that we are busy killing it so bear with us.

The homie @rickyrozay came through the shop today to drop off some promo tee’s for his
new album, “TEFLON DON” in stores now. BAWSE!!

Fresh off an appearance on Curren$y’s “Pilot Talk”, Trademark Da Skydiver drops a new
joint off his project called “Super Villain”. Peep the video and notice the fresh threads.
Jet Life X Diamond Life….por vida.

About a week ago, Boston Celtics big man, Kevin “KG” Garnett stopped by the shop with
Inglewood’s very own, Damani in tow.

Check out our TM and Sales guy Sean, manhandling a Pabst and doing his best ‘Jersey Shore’
impression. Thats what I call a Situation.

You can call him Lumbo, Lumbo Jack, Lambo or whatever you like, but this is our sales
manager! He reps that Grizzly-Diamond Life to the fullest. Literally!

Diamond team rider, Darrell Stanton rocking the ‘Un-Polo’ varsity jacket and a rather
spiffy fishermans hat.

Nicky Diamonds, Skinhead Rob (Expensive Taste), & Brocky Marciano

Diamond team rider & Grizzly Grip founder, Torey Pudwill and Gabe (Podium Dist.)
discussing iPhone photography over a nice Pabst.

Diamond hosted a party for team rider Torey Pudwill’s first signature shoe with DVS.
A lot of the homies came thru including Darrell Stanton, Braydon Szafranski, Eric Dressen,
Chico Brenes, Daniel Castillo, Steve Olsen, Raven Tershay,Fabrizio Santos, Vincent Alvarez,
Fabian Alomar, Dan Abadi, Moses Itkonen and many other family and friends.
Congratulations, Torey! Grizzly lives!